Kathy Sierra’s talk on Creating Passionate Users was quite good, unfortunately it was very visual and involved several group projects (even having the slides won’t do it justice). Thus it is quite difficult for me to sum up. The key take away is that getting users passionate about your product is that your product needs to empower the user and fade into the background (I know, it seems like there’s a disconnect). The secret is to get to the state where your customers have an “I rule!” experience — they care about how they feel from using your product, not about you or your company.
The sold out Business for Geeks tutorial at OSCON was quite good. Marc Hedlund is an excellent teacher/speaker and the absence of Jason Fried from 37 Signals was hardly missed. Below are my notes from the session which will have to suffice until the slides are put online.
