Tonight I was able to attend NSCoderNight DC in Tysons Corner, VA and finally met Jose Vazquez in person. Unfortunately, turn out is pretty spotty, with Jose being the only continuous attendee. Despite it being just the two of us, I came away energized and started playing around with the new APIs we spoke about: Core Audio/AudioQueues and Quartz Composer.
Whether you realize it or not, there are several companies gathering a tremendous amount of data about you. One such company is Acxiom which maintains consumer information on nearly every household in the U.S. (and has branched out to other countries). Acxiom combines tax records and public census data with transactional data from its clients (the corporations you deal with on a daily basis). Using this data, Acxiom has created a product called PersonicX which is a finely-grained household level segmentation system based on consumer and demographic characteristics.
The idea of such a classification system both interests and appalls me quite a bit, so I’ve done some research into the 70 segments and 21 life-stage groups.
